Live shopping for DTC brandsEarly access

Turn your storefront into a live shopping channel

Go live on your own site. Viewers chat, add to cart, and check out without leaving the stream — and every live becomes a shoppable replay that keeps selling.

Now onboarding early-access brands — chat with us to get on the list.

Run a Shopify store?Coming soon to the Shopify App Store

Spring Drop · Early Access1,284

Welcome to the live stream! Feel free to say hi and check out the products below.

Alice:obsessed with this color 😍

Bob:does it come in petite?

Alice:size chart is in the panel

Moderator:welcome everyone!

Mia:just grabbed one 🖤

Wrap Dressadded to cart

-20%Only 12 left

Wrap Dress

$89.00

Shop Now

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Why live shopping

Live commerce isn't a trend. It's a channel.

Independent research keeps pointing the same way: when people watch products live, they buy more of them.

25%

Of internet users watch live streams weekly

~30%

Conversion rates reported for live shopping events

10×

Higher conversion than conventional e-commerce

Based on third-party industry research, incl. McKinsey & Company.

How it works

From install to on-air in three steps

Connect your store

Install the app and MaxxShow creates a Live Shopping page on your storefront automatically — upcoming events, notify-me subscriptions, and replays included.

Go live & sell in-stream

Stream from OBS or any RTMP tool. Push a product and a shoppable card pops up for every viewer — rehearse the whole flow first in test mode.

Replays keep selling

Every live turns into a shoppable replay with product chapters and lands on your page automatically. One show, weeks of sales.

Product

Everything a live channel needs, nothing it doesn't

Shoppable live room

Viewers buy without leaving the stream

A mobile-first, vertical live room embedded on your own domain. No app to download, nothing to install for viewers.

A TikTok-style live room your shoppers already know how to use
Real-time chat, likes, and shares keep the room alive
Product cards pop up the moment you push a product
Viewers pick variants, add to cart, and check out in-stream
Works on mobile, desktop, and tablet

In-stream product panel

Rosé Wrap Dress
In stock · 12 left$89.00

XSSML

Add to cart

Run the show

One console for the whole broadcast

Schedule events, design your room, and drive the show from a single Live Manager — from first rehearsal to final sale.

Stream with OBS or any RTMP tool — pro gear welcome
Push any product mid-stream; every viewer sees the card instantly
Customize the room in a live phone preview — card style, copy, stock display
Full test mode: rehearse streaming and checkout before going public

Live manager

Planned→Testing→Live→Ended

Rosé Wrap Dress
4 variants · 46 in stockShowing

Petal Puff-Sleeve Top
6 variants · 122 in stockPush to viewers

Silk Twill Scarf
2 variants · 31 in stockPush to viewers

Replays that keep selling

One show becomes a permanent sales asset

The moment you end a live, MaxxShow turns it into a shoppable replay and publishes it to your Live Shopping page.

Replays stay fully shoppable — sales count toward attribution
Product chapters let viewers jump straight to any product's segment
Show, hide, or archive any replay in one click
Download the original video for editing and cross-platform reuse

Replay library

Spring Drop Styling42:18 · 3 chapters

Summer Try-On Haul31:05 · 4 chapters

Holiday Gift Edit55:40 · 6 chapters

Wrap Dress · 03:12Puff Top · 16:40Scarf · 29:55

Attribution you can trust

Know exactly what every live sold

Metrics designed for independent stores — not borrowed from social platforms. Every order traces back to the live or replay that drove it.

Attributed revenue split into direct and indirect, in-stream and post-stream
Configurable attribution window that matches how your customers buy
Full funnel per session: views, product clicks, add-to-carts, paid orders
A real-time dark dashboard for the second screen while you're on air

Live session · real-time

Attributed revenue

$18,640.00

direct + indirect

Orders

214

in-stream 168

Conversion

5.4%

paid ÷ viewers

Viewers3,960

Product clicks2,217

Add to cart911

Paid214

Why MaxxShow

Built for brands that own their channel

Own your audience

The live room lives on your domain. Traffic, customer data, and the repeat-purchase path belong to your brand — not to a social platform's algorithm.

Replays are assets, not leftovers

Social lives end when the stream ends. MaxxShow turns every show into shoppable content that keeps producing sales long after you say goodbye.

Familiar analytics, tuned for your store

The dashboard and attribution vocabulary your team already knows from TikTok Shop live — GMV, conversion, product clicks, attribution windows — with definitions tuned for independent stores, so there's nothing new to learn and nothing blindly copied.

Pro-grade in, zero-friction out

Hosts stream through OBS or any RTMP setup with full production control. Viewers just tap a link — no app, no account, no barrier to the sale.

IntegrationsIn review

Deeply built for Shopify

MaxxShow plugs into your store, not the other way around.

Creates and maintains your Live Shopping page automatically — URL changes stay in sync
Products, variants, and stock sync straight from your catalog
Checkout is your checkout — orders land in Shopify, attributed to the live that drove them

MaxxShow

Install once. MaxxShow builds the Live Shopping page,
syncs the catalog, and routes every order back with attribution.
Our Shopify app is in review — early-access brands are connected by our team.

FAQ

Common questions

Is MaxxShow on the Shopify App Store yet?+

Not yet — our Shopify app is in review. We're onboarding a first group of early-access brands in the meantime: our team connects your store, sets up your Live Shopping page, and runs a rehearsal show with you. Chat with us to get on the list, and you'll be live before the public launch.

What do I need to go live?+

A camera and any RTMP-capable streaming tool — OBS is the most common free option. Connect the stream key from your MaxxShow Live Manager, and you're on air. Test mode lets you rehearse the full stream and checkout flow before anything goes public.

Do I need to learn a new workflow?+

Probably not. MaxxShow follows the patterns of TikTok live commerce — the vertical live room, product cards pushed mid-stream, and the same analytics and attribution vocabulary. If your team has ever run a TikTok Shop live, everything feels familiar from day one; if not, one test-mode rehearsal is enough to learn the whole flow.

Do viewers need to download an app?+

No. The live room is a web experience embedded on your own site. Viewers open a link and watch — on mobile, desktop, or tablet — and check out without leaving the stream.

Where does the live actually happen?+

On your storefront. MaxxShow automatically creates a Live Shopping page in your store showing upcoming events, notify-me signup, and past replays. Shoppers never leave your domain.

What happens when a live ends?+

MaxxShow automatically processes the stream into a shoppable replay with product chapters and publishes it to your Live Shopping page. You can hide, archive, or download any replay from the dashboard.

How are sales attributed to a live?+

Orders placed inside the stream are attributed directly. Orders placed after watching, within your configurable attribution window, are attributed indirectly. Both views are always reported separately, so you see exactly how each show performed.

How do viewers find out I'm going live?+

Your Live Shopping page shows upcoming events with a Notify Me signup. Subscribers get an automatic email the moment you go on air.

Who owns the audience and the data?+

You do. Viewers, subscribers, orders, and analytics all belong to your store. MaxxShow processes them only to run your live channel — see our Privacy Policy for details.